The easy solutions are obvious to us. We know how to do, what we need to and move on. It’s almost second nature. Stop.
That’s when we need to dig deeper. Think harder. Sure this solution works. But is it the best one? Is this idea the most unique, the most exciting? Probably not.
This is an opportunity for us to reinvent ourselves. To do way better than we ever have. To break new ground. Do something that becomes a living testament to our efforts.
So why take the short cut? Let’s instead take the road that lets us shine.
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